What have you always wanted to tell people about financial planning?
A first-of-its-kind book written by UK financial advisers — sharing the wisdom, insights and honest truths they wish every client understood. All royalties go to charity.
Image for example only — working title
The book the profession has always needed — written from the inside
Every financial adviser carries something their clients rarely hear. The hard-won insight. The uncomfortable truth. The one thing that — if understood — would transform the way someone relates to their money and their future.
This book brings those conversations out from the meeting room and into the world. 20 to 30 UK financial advisers and planners, each contributing a chapter on the aspect of financial planning they know best and care about most.
"Written by the people who've sat across the table from thousands of clients — and finally said what they really think."
No single author. No house style. Just genuine expertise, honestly expressed — from professionals who've spent careers helping real people navigate money, uncertainty, and the future.
More than a chapter. A credential.
Your expertise, published
Your name, your chapter, your professional insight, your website link and contact details — permanently in print and available on Amazon. A tangible expression of what you know and believe about the value of your profession.
A potential #1 bestseller
With 20–30 contributors each promoting to their own networks, the coordinated launch could reach Amazon bestseller status in our category — a credential every contributor carries forward.
Professional differentiation
"Co-author of an Amazon bestseller" belongs on your LinkedIn profile, your website, and your email footer. It's a conversation-starter that no compliance filter can take away.
A gift for clients
Imagine handing a new client a book — one that contains your chapter. It positions you as a thought leader in the very first meeting, before you've said a word.
Community and connection
Writing alongside peers from across the profession. A shared project that builds relationships, starts conversations, and reminds us why your work matters.
A lasting charitable legacy
Every copy sold generates royalties that go entirely to charity. The more the book succeeds, the more it gives back. Your expertise, doing good long after it's published.
Simple by design. Serious in ambition.
Register your interest
Express your interest below. We'll be in touch with full details, contributor guidelines and chapter briefs.
Write your chapter
Write about whatever aspect of financial planning you're most passionate about. Your voice, your insight, your expertise — guided by our editorial team.
Launch together
A coordinated launch day where contributors, networks and readers all come together — giving the book its best chance of hitting #1 in category on Amazon.
Enjoy the recognition
You're a published author and potential Amazon bestseller. Share it with clients, add it to your profile — and watch every future sale raise more money for charity.
- Full editorial support for your chapter
- Full book design, typesetting and cover
- Amazon self-publishing setup and management
- Coordinated launch and marketing campaign
- Your name on the cover as a contributing author
- All royalties from every sale go to charity
Less than a conference ticket. More lasting.
A single £100 contribution is all it takes to be part of something permanent. It covers the full cost of bringing the book to life — editing, design, production, and the marketing push needed to give it the best possible launch.
There are no royalties to share, because there are none to take. Every penny generated by sales goes directly to the chosen charity. Your contribution is purely about making the project happen.
Places are limited to 20–30 contributors per edition to keep the book focused and the process manageable. Once they're gone, they're gone.
Your expertise, doing good.
All royalties generated by the book — from every copy sold, in perpetuity — go entirely to charity. We'll confirm the chosen charity with contributors before publication. If you have a suggestion, we'd love to hear it when you register.
Ready to be part of Edition One?
Places are limited. Advisers are registering here and we'll be in touch with everything you need to know.
We'll only use your email to follow up about the book project. No spam, ever.